Embroidery Machines
Shop embroidery machines in New Zealand for personalised gifts, creative sewing and commercial production. Compare Brother, Janome, Ricoma, Singer, PFAFF and Husqvarna Viking models, from compact home embroidery machines to sewing-and-embroidery combinations and multi-needle systems for business.
Discover Ricoma · Our flagship embroidery brandFrom your first embroidered logo to multi-head commercial production.Explore Ricoma → View all embroidery machinesCompare machine types & buying advice
How to choose an embroidery machine
Embroidery-only or sewing and embroidery?
A dedicated embroidery machine suits makers who already own a sewing machine or want a separate embroidery setup. A combination model also handles ordinary sewing. Compare the Janome Memory Craft 100E for embroidery with the Janome Memory Craft 1000 for sewing and embroidery.
What should beginners compare?
Start with the designs you want to make, then check the maximum embroidery area, included hoops, design-transfer options and ease of use. Budget for compatible embroidery thread, stabiliser and needles. A larger hoop does not increase a machine's maximum embroidery field.
What matters for business embroidery?
Multi-needle machines keep several thread colours loaded and change between them automatically. A single head stitches one hooped item at a time; multiple heads can repeat a design across several items. Compare usable embroidery area, cap-frame compatibility, included equipment and the needs of your typical orders.
Can I embroider my own logo?
Artwork usually needs digitising into a compatible stitch file. Check the machine's supported formats and software options before buying. Wi-Fi and USB transfer move compatible designs; they do not automatically convert a picture into embroidery.
Contact Direct Sewing for help comparing models, checking hoop compatibility or confirming what is included.
Embroidery supplies: Hoops · Stabilisers · Thread · Accessories · Ask for advice
