Ricoma Embroidery Machines NZ
Ricoma · Startups to commercial
Your ideas.
In full colour.
Ricoma embroidery machines for New Zealand makers and businesses. Start with the 10-needle Creator, grow with a commercial single head, or scale up to multi-head production.

Global strength.
Local expertise.
Ricoma is one of the world’s leading embroidery machine brands, with products and services distributed in over 160 countries. Direct Sewing has installed well over 200 Ricoma machines across New Zealand—from Whangārei to Invercargill—with strong local technical support and backup from our New Zealand team.
Compare Ricoma models
Which Ricoma embroidery machine is right for you?
A useful starting point is the kind of orders you want to make—not simply the largest machine. A multi-needle head keeps several thread colours ready. More heads let you repeat a design across multiple items during the same machine run.
Swipe the table sideways to see every column →
| Model | Heads | Needles per head | Consider it for |
|---|---|---|---|
| Creator EM-10 | 1 | 10 | Creative studios, personalisation and starting small. |
| Swift 2 | 1 | 15 | A versatile single-head platform for commercial orders. |
| SWD-1501TC-10S | 1 | 15 | Wide-format work: listed 800 × 500mm embroidery field. |
| CHT-1502 | 2 | 15 | Repeat designs across two items in one run. |
| CHT2-1204 | 4 | 12 | Uniform, club and workwear batches across four heads. |
| CHT2-1206 | 6 | 12 | Larger repeat orders across six embroidery heads. |
| RCM-1501TC · ex-demo | 1 | 15 | An alternative commercial entry point; check current condition and availability. |
Compare current NZ prices and availability in the product listings below. Confirm the exact machine configuration, supplied hoops, software, training, delivery and installation requirements with Direct Sewing before ordering. Ex-demo machines are individually listed and availability varies.
Starting an embroidery business
For personalised gifts, small uniform orders and a mixed creative workload, compare the Creator EM-10 with a commercial single-head option such as Swift 2. Think about your largest logo, typical garments, cap work, available space and time for learning. A single-head machine can be a practical starting point when orders vary from customer to customer.
Growing into commercial embroidery
For polos, workwear, jackets and branded apparel, compare garment access, usable embroidery field and your complete workflow. Swift 2 offers 15-needle single-head versatility; the SWD-1501TC-10S listing provides a wide-format option. Check that the intended garment, hoop and design fit the specific machine before committing to a job.
Moving to multi-head production
Choose two, four or six heads when regular orders call for the same design on multiple items. More heads can reduce the number of separate stitching runs, but output also depends on stitch count, colour changes, hooping, finishing and operator time. Multi-head systems generally repeat the same design and colour sequence; they are not independent machines running unrelated jobs.
What can you embroider?
Build a range of embroidery services around your customers
- Uniforms and workwear: repeat chest logos, staff names and business branding on suitable garments.
- Caps and clubwear: team crests and promotional headwear using the correct cap equipment, backing and digitised design.
- Personalised gifts: names and monograms on towels, robes, blankets and selected bags.
- Jackets and larger designs: decorative backs and branded panels within the machine’s usable embroidery area.
- Patches and short-run merchandise: repeat motifs, club badges and creative collections with a suitable material and finishing method.
Test a sample of the actual fabric or garment. Hooping access, seams, stabiliser, needle choice and stitch density all affect what can be embroidered successfully. Match the machine to the items you plan to sell, then build a repeatable process for quoting, sampling and production.
Buying in NZ: setup & FAQs
Ricoma embroidery machine buying guide
Is Ricoma suitable for a startup?
Ricoma’s range includes compact multi-needle machines and commercial production models. A startup should compare its likely order mix, workspace and budget before choosing. Allow time to learn threading, hooping, stabiliser selection, tension and routine maintenance; the machine is one part of a successful embroidery workflow.
What is the difference between multi-needle and multi-head?
Multi-needle describes how many threaded needles are available on each head. A 15-needle single-head machine embroiders one hooped item at a time, using its assigned thread colours. A four-head machine can repeat the same embroidery on four compatible items in one run, with the same colour sequence.
Can I turn a customer’s logo into embroidery?
A logo usually needs digitising into a stitch file compatible with the chosen machine. A JPG or PNG is artwork, not a ready-to-stitch embroidery file. Use suitable digitising software or a digitising service, then test the design on the intended material before production.
Can Ricoma machines embroider caps?
The listed range includes cap-capable machines. Confirm the supplied cap driver, frames, available embroidery area and suitability for your cap style. Flat-garment settings do not automatically transfer to caps; cap digitising, backing and hooping need their own setup.
What should I check before delivery?
Confirm doorway access, floor space, a stable working area, electrical requirements and delivery arrangements. Multi-head machines need more installation planning than compact models. Ask Direct Sewing about the current demonstration, training and technical-support options for your package.
What supplies will I need?
Plan for compatible embroidery thread, bobbins, needles, stabiliser and hoops. Start with Madeira Polyneon embroidery thread, embroidery stabilisers and embroidery hoops. Check hoop-arm spacing and exact machine compatibility before buying additional frames.
Ready to narrow it down? Tell Direct Sewing about your intended products and typical order sizes. We can help you compare the current NZ machine options and confirm package details. Ricoma’s official model support library is also available for model-specific reference.
