The Direct Sewing Story - 30 Years + of Expertise
Why Professionals and Hobbyists Choose Direct Sewing
We supply Domestic and Industrial Sewing Machines, Sewing Supplies, Parts and Accessories. We also provide Ironing Equipment, Mannequins and Cutting Machinery. We supply everything from a little screw all the way up to complete machines and provide great service from our friendly, knowledgeable team.
Based in Auckland, we have been providing sewing supplies for over 30 years and we know what's best whatever your requirements. Our story goes even deeper, with 3 generations of sewing machine knowledge spanning multiple countries. We can assist you with all your sewing needs and are always very happy to provide advice and answer questions.
Brand Expertise
We are proud stockist of many leading sewing machine brands such as Janome, Pfaff, Husqvarna, Singer, Brother, Juki, and many more!

