Due to Popular Demand: Direct Sewing Expands Its Knitting Yarn Department
If you've visited our Henderson showroom recently, you'll have noticed something exciting taking shape.
Thanks to the incredible support of knitters and crocheters from across Auckland and New Zealand, we've significantly expanded our knitting yarn department. What started as a carefully selected range has grown into one of the fastest-growing areas of our business, with new shelving, expanded displays, and hundreds more yarn options now available both in-store and online.
Whether you're knitting your first scarf, crocheting a baby blanket, creating a family heirloom, or searching for premium natural fibres, we're committed to offering one of New Zealand's most exciting yarn destinations.
A Bigger Range Than Ever Before
Our expanded showroom now showcases an impressive selection of yarns from leading international and New Zealand brands, with more colours, textures, fibres, and project options than ever before.
Rowan & MODE at Rowan
One of the highlights of our expansion is our growing Rowan collection.
Widely regarded as one of the world's most respected knitting brands, Rowan is known for exceptional fibres, inspiring designs, and premium quality yarns. Our Rowan range includes popular collections such as MODE at Rowan, Kid Classic, Fine Lace, and Pure Wool Superwash Worsted, alongside a growing range of Rowan magazines and patterns.
For knitters seeking luxury fibres and timeless garments, Rowan remains one of the industry's most sought-after brands.
Sirdar Continues to Shine
Sirdar has quickly become one of our most popular yarn brands.
Sirdar Snuggly
Loved by generations of knitters, Sirdar Snuggly offers exceptional softness, durability, and easy-care performance. Perfect for baby garments, blankets, cardigans, and gifts.
Sirdar Jewelspun Aran
Create stunning self-striping garments with minimal effort. Jewelspun Aran produces beautiful colour transitions that make every project look unique.
Sirdar Jewelspun Chunky
The same spectacular self-striping effect in a thicker weight, perfect for fast winter projects, cosy blankets, sweaters, and accessories.
Sirdar Country Classic
A trusted favourite offering warmth, softness, and beautiful stitch definition for traditional and contemporary knitting projects alike.
Sirdar Loveful
Sirdar Loveful is all about bringing joy to your knitting and crochet projects. Made with a beautifully soft handle and available in a range of cheerful, contemporary shades, Loveful is perfect for garments, accessories, baby knits, blankets, and everyday makes. Easy to work with and wonderfully versatile, it's a yarn that combines comfort, colour, and creativity in every stitch. Whether you're a beginner or an experienced maker, Sirdar Loveful offers excellent value and beautiful results, making it a welcome addition to our growing Sirdar collection.
Premium New Zealand Yarns
We're proud to support some of New Zealand's finest yarn producers.
Countrywide Purrino
A luxurious blend of New Zealand brushtail possum fibre and fine merino wool. Lightweight, exceptionally warm, and incredibly soft, Purrino has quickly become a favourite among knitters looking for premium natural fibres.
Broadway Merino DK
An excellent all-round merino yarn suitable for garments, accessories, and everyday knitting.
Broadway NZ Merino DK Premium
Offering enhanced softness and beautiful stitch definition, this premium merino range is perfect for garments you'll treasure for years. NZ wool.
Broadway Baby Supremo
Designed with baby projects in mind, Baby Supremo combines softness, comfort, and practicality for delicate little garments and blankets.
Crucci Favourites
Crucci continues to be one of New Zealand's most trusted yarn brands.
Crucci Aella 8 Ply
A beautifully soft and versatile yarn suitable for garments, accessories, and everyday knitting projects.
Crucci Aella 12 Ply
Perfect for quicker knits and cosy winter projects while maintaining the luxurious softness Aella is known for.
Crucci Pure Wool
A classic wool yarn that celebrates the natural warmth, breathability, and durability that only wool can provide.
Growing DMC Collection
We're excited to continue expanding our DMC yarn offering.
DMC Baby
Soft, gentle, and perfect for baby knitting and crochet projects.
DMC Denim Look
Featuring unique washed-denim effects, Denim Look is ideal for contemporary knitwear and crochet projects.
Hayfield Baby Blossom Success
Few yarns have generated as much excitement as Hayfield Baby Blossom.
Hayfield Baby Blossom DK
This incredibly soft yarn creates beautiful floral-style effects as you knit, making baby garments and blankets even more special.
Hayfield Baby Blossom Chunky
The same stunning self-patterning effect in a chunky weight, perfect for quick projects and cosy creations.
More Than Just Yarn
Alongside our growing yarn collection, we continue to expand our range of knitting needles, crochet hooks, interchangeable needle sets, notions, stitch markers, project bags, patterns, and accessories from trusted brands including ChiaoGoo, KnitPro, Clover, Prym, and more.
Our goal is simple: to create a destination where New Zealand knitters and crocheters can find quality products, expert advice, and genuine enthusiasm for the craft.
Visit Our Expanded Yarn Showroom
The response to our knitting range has exceeded all expectations, and this expansion is only the beginning.
With Rowan, Sirdar, Crucci, Countrywide, Broadway, DMC, Hayfield, and many more exciting additions arriving regularly, there has never been a better time to visit Direct Sewing Machines & Supplies.
Whether you're searching for premium merino, possum blends, self-striping yarns, baby yarns, wool classics, luxury fibres, or your next creative project, our expanded knitting department is ready to inspire.
Visit our Henderson showroom or browse online and discover why more New Zealand knitters are choosing Direct Sewing for their yarn, needles, accessories, and inspiration.