Quilters
Generous workspace, Original IDT, a quarter-inch foot, straight-stitch plate, three free-motion modes and automatic presser-foot features support piecing through quilting.
PFAFF quilt expression 720 Special Edition | Premium sewing + quilting
Quilt without compromise. Sew with unmistakable PFAFF precision.
The PFAFF quilt expression 720 Special Edition is a spacious, highly capable computerised sewing machine created for quilters and ambitious makers. Original IDT integrated dual feed, 428 stitches, Stitch Creator, intelligent automation and an exclusive five-foot kit bring demanding projects under beautifully considered control.
- Original IDT integrated dual feed coordinates the movement of suitable fabrics and layers from above and below.
- 250mm of space to the right of the needle gives quilts, coats, bags and home-décor projects room to move.
- 428 stitches plus Stitch Creator open the door to practical sewing, quilting and completely individual 9mm stitch designs.
- Three free-motion modes support quilting, thread painting and darning with automatic feed-teeth drop.
- Colour touchscreen and automatic tension place useful information and confident settings at your fingertips.
- Five Special Edition bonus feet expand edge stitching, zips, piping, couching and appliqué from the start.
428 stitches • Original IDT • 250mm space
428built-in stitches
250mmneedle-to-tower space
Up to 52mmwide Maxi stitches
1,050 SPMmaximum sewing speed
A premium sewing machine for makers who have outgrown compromise
This is the machine for anyone who wants room for a quilt, control over shifting layers and creative features that go far beyond ordinary utility sewing. Its full-size platform remains equally at home with garments, bags, appliqué, home décor and expressive stitchwork.
Garment makers
Automatic buttonholes, adjustable settings, built-in threading, thread snips, knee lift and excellent feed control streamline construction and finishing.
Creative stitchers
Build and edit 9mm stitches, combine sequences, taper designs and explore ribbon, floating, stacking and 52mm Maxi stitch techniques.
Bag + home-décor makers
Large space and coordinated feeding are valuable when handling matched seams, long lengths and manageable multi-layer domestic projects.
Appliqué enthusiasts
Needle control, speed adjustment, mirror and positioning functions, tapering and the Special Edition open-toe foot make detail work easier to see.
Confident improvers
Let the automatic settings support everyday sewing, then take deeper control as your techniques and creative ambitions expand.
Purposeful features, presented beautifully
These genuine PFAFF images show the working space, touchscreen, integrated feed system and specialist accessory kit that distinguish the quilt expression 720 Special Edition.
Space to guide a real quilt
The nearly 10-inch working area helps you position, support and manoeuvre bulky fabric to the right of the needle.
Create directly on the colour screen
Choose, adjust and combine stitches—or use Stitch Creator to edit individual stitch points and design something new.
Special Edition presence
A refined silver-grey finish and dimensional detailing give this capable full-size machine a distinctly premium identity.
Made for the finishing work
Use controlled feeding, adjustable speed and three free-motion modes for patchwork, quilting, thread painting and surface detail.
Five bonus feet included
The exclusive kit covers narrow edges, invisible zips, piping, couching or braiding and open-toe appliqué work.
The Original IDT system
Matched seamsHelps checks, stripes and quilt intersections stay aligned through the seam. Layered projectsSupports even movement when suitable quilt layers, bindings or bag sections meet. Long lengthsHelps the upper and lower layers finish closer together rather than drifting apart. Always integratedEngage it with compatible feet without fitting a bulky external walking-foot unit.
Integrated dual feed helps layers arrive together
PFAFF's Original IDT system works behind an IDT-compatible presser foot while the lower feed teeth move the fabric from below. This coordinated feeding helps reduce creeping between layers and supports more consistent seams across quilts, stripes, checks and slippery or uneven combinations.
What makes it the Special Edition
Five extra feet turn the 720 platform into a broader creative package
The Special Edition keeps the premium quilt expression 720 feature set and adds a distinctive finish plus an exclusive five-foot accessory kit. These are useful, project-led additions—not filler accessories.
In practical terms: choose the Special Edition when you want the recognised 720 quilting and sewing platform with more techniques available from the day it arrives.
Guides accurate topstitching and edge stitching while retaining integrated feeding.
Opens and guides invisible-zip coils so the stitch line can sit close to the teeth.
Supports neatly covered cord for garments, cushions, bags and decorative seams.
Guides suitable cord, yarn or braid while the IDT system supports fabric movement.
Improves visibility around decorative stitches, appliqué edges and detailed placement.
| Feature | quilt expression 720 platform | 720 Special Edition advantage |
|---|---|---|
| Core performance | 428 stitches, 250mm workspace, Original IDT, colour touchscreen and advanced automation | The same premium quilting and sewing capability |
| Creative package | Comprehensive standard presser-foot and accessory set | Five additional specialist feet |
| Appearance | Standard quilt expression 720 styling | Exclusive silver-grey Special Edition finish and detailing |
Stitch creativity without an embroidery unit
Choose from 428 stitches—or build your own 9mm design
Utility stitches are only the beginning. The quilt expression 720 Special Edition combines practical sewing, quilting, decorative, heirloom and lettering choices with PFAFF's distinctive wide and layered stitch techniques.
Stitch Creator lets you create new 9mm stitches or edit built-in stitches point by point. Creative Signature tools then let you customise density, position, tapering, mirroring and repeats.
Side-motion technology creates statement stitches dramatically wider than the normal 9mm stitch width.
Create the appearance of connected stitches floating across the fabric surface.
Explore single, double and triple ribbon techniques for dimensional decorative effects.
Combine complementary stitches in layers to build richer customised embellishment.
Personalise suitable projects with built-in lettering and programmable sequences.
Repeat a saved seam length or apply twin-needle limits for more deliberate results.
Let the machine handle the routine moments
The 720 is designed to keep your hands on the work and the essential controls close by. Automatic settings give you a confident starting point, while specialist techniques remain adjustable when you need them to be.
See sewing information, settings and stitch previews on the 8.9cm / 3.5in diagonal display.
The machine sets a recommended tension automatically and lets you override it for speciality work.
Cut the top and bobbin threads at the touch of a control for a cleaner, faster finish.
Supports efficient stops and pivots without repeatedly reaching behind the needle area.
Raise the presser foot while keeping both hands available to guide the project.
Alerts you when bobbin thread is running low before it unexpectedly disappears into a long seam.
Choose the preferred stopping position for pivots, corners, appliqué and quilting control.
Sew without the foot controller when suitable and limit top speed for detailed or unfamiliar work.
Built around the realities of quilting
Quarter-inch control Straight-stitch plate sensor Three free-motion modes Adjustable speed Needle down + pivoting Large project support
From accurate piecing to expressive free motion
The 250mm needle-to-tower area creates valuable room without turning the machine into an oversized embroidery system. A quarter-inch IDT foot and sensor-equipped straight-stitch plate support piecing, while the automatic feed-dog drop and three free-motion modes help you transition into quilting, thread painting or darning.
An included ¼in quilting foot works with IDT for consistent piecing guidance.
The machine detects the included straight-stitch plate and restricts unsuitable settings.
Select the mode that suits the foot and technique; the feed teeth lower automatically.
Slow the maximum speed for points, curves, ruler setup or developing free-motion confidence.
Keep the needle in the work while the presser foot rises for controlled repositioning.
Use a stable table and support the quilt's weight so it does not pull against the needle.
Projects it is ready to take seriously
Patchwork quilts
Accurate feeding, quarter-inch guidance, repeatable seam tools and large working space.
Quilting + thread painting
Three free-motion modes, automatic feed-dog drop, needle down and speed control.
Garments
Utility and stretch stitches, buttonholes, invisible zips, free arm and controlled seam feeding.
Bags + accessories
Space, piping, topstitching and layer control for suitable domestic bag-making materials.
Home décor
Long seams, cushions, piping, decorative borders, appliqué and 52mm Maxi stitches.
Heirloom detail
Precision placement, stitch editing, tapering and decorative techniques for refined finishes.
Surface embellishment
Couching, braiding, ribbon, stacking, floating and side-motion stitch possibilities.
Personalisation
Four sewing fonts and sequence memory for labels, messages and decorative repeats.
Alterations
Free-arm access, zipper feet, blindhem foot and practical utility stitches for everyday work.
Creative sampling
Develop original 9mm stitches in Stitch Creator and save favourite combinations.
Match the setup to the project
| Material or project | How the 720 helps | Set up for success |
|---|---|---|
| Quilting cotton + patchwork | Original IDT, ¼in foot, straight-stitch plate and 250mm workspace | Use a suitable quilting needle, quality thread and support the quilt's weight. |
| Knits + stretch fabrics | Stretch stitches, adjustable settings and controlled feeding | Fit the correct stretch or jersey needle; an overlocker may still be preferable for selected finishes. |
| Slippery or matched fabrics | IDT helps coordinate upper and lower layers | Use an IDT-compatible foot, fine pins or clips and test on scraps first. |
| Denim, canvas + bag layers | Strong domestic platform, speed control and generous workspace | Use the correct sharp/denim needle, level bulky seam transitions and work within domestic-machine limits. |
| Vinyl or leather-like materials | Adjustable settings and optional specialist feet can improve feeding | Test needle, stitch length and foot choice on an offcut; avoid unsuitable dense or very thick assemblies. |
| Continuous heavy upholstery or production work | Not its intended role | Choose an appropriate industrial machine when material, thickness or daily duty demands it. |
The detailed reference
| Brand | PFAFF |
|---|---|
| Model | quilt expression 720 Special Edition |
| Manufacturer SKU | 300357001 |
| Machine type | Premium computerised domestic sewing and quilting machine |
| Built-in stitches | 428 |
| Maximum standard stitch width | 9mm |
| Maximum stitch length | 6mm |
| Maxi stitch width | Up to 52mm using side-motion technology |
| Sewing fonts | 4 |
| Sewing space | 250mm / nearly 10in to the right of the needle |
| Display | Colour touchscreen; 8.9cm / 3.5in diagonal, approximately 70 x 53mm viewing area |
| Maximum sewing speed | Up to 1,050 stitches per minute |
| Fabric feed | Original IDT integrated dual-feed system |
| Needle threader | Built in |
| Thread cutter | Automatic thread snips |
| Thread tension | Automatic / self-adjusting with manual override |
| Bobbin thread sensor | Yes |
| Needle up/down | Yes |
| Start/stop | Yes |
| Speed control | Digital |
| Presser-foot control | Automatic presser-foot lift and included electronic knee lift |
| Feed-dog drop | Automatic for selected free-motion modes |
| Free-motion modes | 3 |
| Straight-stitch plate sensor | Yes; straight-stitch plate included |
| Creative functions | Stitch Creator, Creative Signature customisation, sequencing, tapering, mirroring, side motion, patchwork and twin-needle programs |
| Approximate dimensions | 50 x 22 x 31cm (length x width x height) |
| Approximate machine weight | 11.2kg |
A serious collection of feet, guides and setup tools
The standard package covers everyday sewing, buttonholes, decorative work, quilting and free motion, then the exclusive Special Edition kit adds five more project-focused feet.
- Standard presser foot 0A with IDT
- Fancy Stitch foot 1A with IDT
- Blindhem foot 3 with IDT
- Zipper foot 4 with IDT
- ¼in Quilting Foot for IDT
- Fancy Stitch foot 2A
- Sensormatic Buttonhole foot 5A
- Manual Buttonhole foot 5M
- Embroidery / Sensormatic Free-motion foot 6A
- Maxi Stitch foot 8
- Narrow Edge Foot for IDT
- Invisible Zipper Foot
- Piping Foot
- Couching / Braiding Foot for IDT
- Open Toe Appliqué Foot for IDT
- Straight-stitch plate
- Electronic knee-lift lever
- Edge guide
- Foot control
- Power cord
- Bobbins
- Needle pack
- Large spool cap
- Medium spool cap
- Small spool cap
- Thread net
- Felt pad
- Brush
- Seam ripper
- Screwdriver
- Multipurpose tool
- Stylus
- On-screen machine guidance
Model documentation and the standard packaging supplied for this NZ machine. Check the live offer for any additional promotional items.
quilt expression 720 manual
Threading, bobbins, IDT, touchscreen functions, Stitch Creator, quilting, maintenance and troubleshooting for the 710/720 expression platform.
Open Instruction Manual (PDF)Keep the 720 up to date
Access the current quilt expression 720 update file and official USB update instructions from the manufacturer support centre.
Open Model SupportTalk with Direct Sewing
Discuss your quilting, garments, current machine, included package, delivery, demonstration options and current New Zealand warranty support.
Contact Direct SewingPFAFF quilt expression 720 Special Edition FAQs
What kind of machine is the PFAFF quilt expression 720 Special Edition?
It is a premium full-size computerised domestic sewing and quilting machine. It combines a large 250mm workspace, Original IDT integrated dual feed, 428 stitches and advanced quilting and stitch-design features. It is not an embroidery machine or an industrial sewing machine.
What makes this the Special Edition?
The Special Edition retains the full quilt expression 720 feature platform and adds exclusive silver-grey styling plus five bonus feet: Narrow Edge Foot for IDT, Invisible Zipper Foot, Piping Foot, Couching / Braiding Foot for IDT and Open Toe Appliqué Foot for IDT.
Does it include the Original IDT system?
Yes. Original IDT is PFAFF's integrated dual-feed system. With a compatible foot engaged, it works with the lower feed teeth to help upper and lower fabric layers move more consistently.
How much room is there for a quilt?
There is 250mm—nearly 10 inches—between the needle and the machine tower. The actual project also needs clear, supported space around the machine so its weight does not drag against the needle.
How many stitches does it have?
It includes 428 stitches, including utility, quilting, decorative and exclusive PFAFF stitch techniques. Standard stitches can be up to 9mm wide, while side-motion Maxi stitches can reach up to 52mm wide.
What is Stitch Creator?
Stitch Creator lets you edit the individual points of a built-in 9mm stitch or create a new 9mm stitch. This is sewing-machine stitch design; it does not import or sew hoop-embroidery files.
Which exclusive stitch techniques are included?
The machine includes floating stitches, stacking stitches and single, double and triple ribbon stitches, alongside wide Maxi stitches and a broad range of conventional sewing and quilting stitches.
Does it automatically set the thread tension?
Yes. The machine selects a suitable tension automatically for the chosen stitch and settings. You can override that value on screen when a speciality thread, fabric or technique needs a different result.
Does it have an automatic needle threader?
It has a built-in assisted needle threader, not a one-touch fully automatic threading system. Follow the threading path and use the built-in lever as shown in the manual.
Can I sew without the foot controller?
Yes. Use the start/stop control for suitable sewing, and set a comfortable maximum speed with the digital speed control. The foot controller is also included for conventional operation.
What do the automatic thread snips do?
They cut the top and bobbin threads at the end of suitable sewing. This reduces reaching for scissors and helps keep the work area tidier, although some speciality techniques still call for manual thread handling.
Is it suitable for free-motion quilting?
Yes. Choose from three free-motion modes for quilting, thread painting or darning. The feed teeth lower automatically when the selected mode requires it, and the standard package includes the Embroidery / Sensormatic Free-motion foot 6A.
Is a quarter-inch quilting foot included?
Yes. A ¼in Quilting Foot for the IDT system is included, along with a straight-stitch plate and edge guide.
What does the straight-stitch plate sensor do?
When the included straight-stitch plate is fitted, the machine recognises it and prevents an incompatible side-to-side needle setting. This helps protect the needle and plate during straight-stitch piecing.
Can it sew denim, canvas or bag layers?
It can handle many suitable domestic denim, canvas and bag-making projects when correctly set up. Use the right needle and thread, reduce speed at bulky transitions and avoid forcing material. For very dense assemblies or continuous heavy production, choose an appropriate industrial machine.
Can it sew knits?
Yes. Select an appropriate stretch stitch and fit a jersey, stretch or other suitable needle for the fabric. A sewing machine and overlocker produce different seams and finishes, so some knit projects benefit from using both.
Can the machine software be updated?
Yes. PFAFF provides a model support page with the current quilt expression 720 update and USB instructions. Use only the correct official file and follow the manufacturer's update sequence carefully.
How large and heavy is the machine?
It measures approximately 50 x 22 x 31cm and weighs approximately 11.2kg. It is a substantial full-size domestic machine, so plan a stable surface and safe lifting position.
Should I arrange a demonstration?
A demonstration is strongly worthwhile for a machine at this level. It lets you experience Original IDT, the touchscreen, automatic presser-foot lift, Stitch Creator and free-motion setup, and gives you the chance to discuss delivery, training, the included package and current NZ warranty with Direct Sewing.
Make more room for the work you want to do
Bring precision, space and creative freedom to the same sewing table.
Choose the PFAFF quilt expression 720 Special Edition when quilting is central to your sewing—but garments, appliqué, home décor and original stitch design matter too.