Garment makers
One-step buttonholes, invisible zips, free-arm access, adjustable stitches and controlled feeding cover everyday construction through refined finishing.
PFAFF expression 710 Special Edition | Premium computerised sewing
More space. More control. More freedom to make it beautifully.
The PFAFF expression 710 Special Edition brings Original IDT integrated dual feed, 247 stitches, a colour touchscreen and 250mm of sewing space into one refined full-size machine. Its exclusive five-foot kit expands garment, appliqué, piping and creative finishing possibilities from the very first project.
- Original IDT integrated dual feed helps compatible fabric layers move together with greater consistency.
- 250mm to the right of the needle creates room for quilts, coats, bags and home-décor projects.
- 247 built-in stitches and three fonts cover everyday sewing, construction, quilting and decorative detail.
- Creative Signature customisation adjusts tapering, position, mirror image, density and twin-needle settings.
- Automatic tension, thread snips and presser-foot lift streamline frequent sewing steps.
- Thirteen presser feet included combine a capable standard set with five Special Edition bonus feet.
247 stitches • Original IDT • 250mm space
247built-in stitches
250mmneedle-to-tower space
9mmmaximum stitch width
13 feetincluding five bonus feet
Designed for makers who want space and precision—not unnecessary complexity
The expression 710 Special Edition is a compelling choice when you want a large, polished PFAFF platform with practical automation and serious stitch choice, but do not need the deeper stitch-design and advanced quilting functions of the quilt expression 720.
Patchwork + quilting
Original IDT, 250mm of space, a quarter-inch piecing foot, needle down and free-motion capability support growing quilting ambitions.
Home décor
Long seams, piping, cushions, appliqué, wide decorative stitches and room for larger sections all sit comfortably within its range.
Creative stitchers
Choose from 247 stitches, arrange sequences, add lettering and customise density, position, mirroring and tapering.
Bag makers
Integrated dual feed and spacious handling help with suitable multi-layer domestic bag projects and accurate topstitching.
Confident improvers
Automatic settings simplify the routine moments, while the touchscreen and adjustable functions leave room to develop.
Genuine PFAFF details, not generic feature claims
The official image set shows the Special Edition finish, full working area, colour touchscreen, Original IDT system and five-foot kit shoppers will receive.
Full-size sewing space
The nearly 10-inch opening makes larger garments, quilt sections and home-décor pieces easier to position.
Clear on-screen control
See stitches at real size, review settings and build combinations on the high-resolution colour touchscreen.
Original IDT, always integrated
Engage PFAFF's slim dual-feed system behind a compatible foot without fitting a bulky external attachment.
Control close to the needle
Integrated feeding supports precise construction and finishing while keeping the needle area approachable.
Five bonus feet included
Open more techniques straight away: narrow edges, invisible zips, piping, couching or braiding and open-toe appliqué.
The Original IDT system
Checks + stripesHelps upper and lower motifs arrive at the seam in better alignment. Patchwork pointsSupports controlled feeding as intersections and layered seam allowances pass under the foot. Slippery fabricsGives compatible layers additional guidance when one surface wants to move differently. Long seamsHelps top and bottom layers finish closer together instead of gradually drifting apart.
Coordinated feeding for the seams people notice
PFAFF's integrated dual feed works with the lower feed teeth to move suitable fabric layers from above and below. With an IDT-compatible foot fitted and engaged, it helps reduce creeping and shifting through matched, slippery or layered work.
The Special Edition advantage
Five genuinely useful feet extend the project range
The exclusive finish gives the 710 Special Edition its distinctive identity, but the real working advantage is the five-foot kit. Each foot adds a recognisable sewing technique instead of simply increasing the accessory count.
Combined with the eight standard presser feet, this creates an unusually broad 13-foot package for a machine at this level.
Guides accurate edge stitching and topstitching while retaining integrated feed.
Opens and guides the zip coils so stitching can sit neatly beside the teeth.
Supports neatly covered cord for cushions, garments, bags and decorative seams.
Guides suitable yarn, cord or braid while compatible fabrics remain IDT-fed.
Improves visibility around decorative stitches, appliqué edges and detailed placement.
Creative range without an embroidery unit
247 stitches, three fonts and meaningful customisation
Move from utility seams and stretch stitches to buttonholes, quilting, appliqué, heirloom detail, satin stitches, decorative borders and personalised lettering without changing machines.
Creative Signature tools let you customise suitable stitches through precise tapering, stitch positioning, mirror imaging, density changes and twin-needle settings. Sequencing then combines stitches and lettering into longer arrangements.
Everyday seams, overcasting, mending, hems and suitable knit construction form the practical foundation.
The included 5A foot sews balanced one-step buttonholes to the programmed size.
Add borders, texture, appliqué edges and expressive surface detail.
Program names, labels, dates and short messages into suitable projects.
Create clean angled beginnings and endings on compatible decorative stitches.
Arrange stitch combinations and reverse suitable designs to suit the layout.
Fewer interruptions between idea and finished seam
The 710 handles frequent setup and finishing moments intelligently while leaving speed and stitch adjustments accessible on screen.
See stitches at real size and review sewing information on the 3.5in diagonal display.
The machine selects a suitable starting tension for the chosen technique and fabric.
Cut the top and bobbin threads at the touch of a control for a quicker finish.
When the needle is set to stop down, the foot can lift immediately for efficient pivoting.
Receive an alert as bobbin thread runs low rather than finding out midway through a long seam.
The assisted threading lever helps draw thread through the needle eye.
Choose the preferred stopping position for corners, appliqué, topstitching and quilting.
Sew without the foot controller when suitable and limit maximum speed for detailed work.
A large sewing platform with broad appeal
Patchwork Free-motion work Garment construction Creative finishing Large sections Soft cover included
Equally comfortable with garments, quilts and home décor
The 250mm workspace is not reserved for quilts. It also gives coats, curtains, cushions, bags and long garment sections more room to rest and travel. The supplied quarter-inch piecing foot and Sensormatic free-motion foot support quilting, while the buttonhole, zipper, blindhem, piping and appliqué feet keep garment and décor work well represented.
Use the included quarter-inch piecing foot, needle down and careful speed control.
The Sensormatic free-motion foot and automatic feed-dog drop support quilting and darning.
Choose utility, stretch, blindhem, zipper and buttonhole tools for polished assembly.
Use decorative stitches, tapering, sequencing and five bonus feet for visible details.
Nearly 10 inches to the right of the needle creates useful handling room.
Protect the machine from ordinary dust while it is set up or stored indoors.
Projects the expression 710 is ready to grow with
Garments
Construction, knits, buttonholes, invisible zips, hems, sleeves and decorative details.
Patchwork
Quarter-inch piecing, matched points, repeated seams and controlled layer feeding.
Free-motion quilting
Sensormatic free-motion setup, needle down, automatic feed-dog drop and speed control.
Bags + accessories
Suitable domestic bag layers, topstitching, piping, zips and appliqué.
Home décor
Cushions, curtains, table linen, piping, long seams and decorative borders.
Appliqué
Open-toe visibility, stitch positioning, tapering, mirroring and adjustable speed.
Surface decoration
Couching, braiding, satin stitches, sequences and creative 9mm motifs.
Personalisation
Three sewing fonts for names, dates, labels and short programmed messages.
Alterations
Free-arm work, blind hems, zipper replacement, mending and utility stitching.
Confident experimentation
Use the touchscreen and adjustable settings to build technique without excessive complexity.
Give each fabric the setup it deserves
| Material or project | How the 710 helps | Set up for success |
|---|---|---|
| Quilting cotton + patchwork | Original IDT, ¼in piecing foot, needle down and generous workspace | Fit a suitable quilting needle, use quality thread and support the quilt's weight. |
| Knits + stretch fabrics | Stretch stitches, adjustable settings and controlled feeding | Choose a suitable jersey or stretch needle; an overlocker may still be preferable for selected finishes. |
| Checks, stripes + slippery fabrics | IDT helps coordinate compatible upper and lower layers | Fit an IDT-compatible foot, pin or clip carefully and test on scraps. |
| Denim, canvas + suitable bag layers | Full-size domestic platform, speed control and useful handling space | Use the correct sharp/denim needle, level bulky transitions and stay within domestic-machine limits. |
| Vinyl or leather-like materials | Adjustable settings and optional specialist feet can improve movement | Test needle, stitch length and foot choice on an offcut; avoid very dense or unsuitable assemblies. |
| Continuous heavy upholstery or production | Not its intended role | Choose the appropriate industrial machine when material, thickness or daily duty demands it. |
expression 710 or quilt expression 720?
Both Special Editions share the large 250mm workspace, Original IDT, colour touchscreen and the same five-foot bonus kit. The best choice depends on how deeply you want to explore advanced quilting and original stitch design.
Choose the expression 710 Special Edition when…
- 247 stitches and three fonts cover the creative range you need.
- You want automatic tension, thread snips and presser-foot lift.
- Garments, home décor, patchwork and general quilting share the sewing table.
- You value the 250mm workspace and Original IDT most.
- You prefer a focused premium machine without Stitch Creator.
Move to the quilt expression 720 Special Edition when…
- You want 428 stitches, four fonts and 52mm Maxi stitches.
- You want to create or edit 9mm stitches point by point in Stitch Creator.
- Three dedicated free-motion modes matter to your quilting.
- You want the straight-stitch plate sensor and electronic knee lift.
- Advanced decorative stitch techniques are central to your plans.
The detailed reference
| Brand | PFAFF |
|---|---|
| Model | expression 710 Special Edition |
| Manufacturer SKU | 300356001 |
| Machine type | Premium computerised domestic sewing machine |
| Built-in stitches | 247 |
| Maximum stitch width | 9mm |
| Maximum stitch length | 6mm |
| Sewing fonts | 3 |
| Sewing space | 250mm / 9.8in to the right of the needle |
| Display | High-resolution colour touchscreen; 3.5in diagonal, 70 x 53mm viewing area |
| Maximum sewing speed | Up to 1,050 stitches per minute |
| Fabric feed | Original IDT integrated dual-feed system |
| Needle threader | Built in |
| Thread cutter | Automatic thread snips |
| Thread tension | Automatic / self-adjusting |
| Bobbin thread sensor | Yes |
| Needle up/down | Yes |
| Start/stop | Yes |
| Speed control | Digital |
| Automatic presser-foot lift | Yes; raises when the needle is set to stop down |
| Feed-dog drop | Automatic for supported free-motion setup |
| Buttonholes | Sensormatic balanced one-step buttonholes with included foot 5A |
| Creative functions | Creative Signature customisation, stitch positioning, tapering, mirroring, density, twin-needle settings and sequencing |
| Included presser feet | 13 total, including five Special Edition bonus feet |
| Cover | Soft cover included |
| Approximate dimensions | 50 x 22 x 31cm (length x width x height) |
| Approximate machine weight | 10.9kg |
Thirteen presser feet plus the everyday setup tools
The standard eight-foot selection covers utility sewing, decorative work, buttonholes, patchwork and free motion. Five exclusive Special Edition feet then add more garment, piping, edge and embellishment possibilities.
- Standard presser foot 0A with IDT
- Fancy Stitch foot 1A with IDT
- Blindhem foot 3 with IDT
- Zipper foot 4 with IDT
- Fancy Stitch foot 2A
- Sensormatic Buttonhole foot 5A
- Sensormatic Free-motion foot 6A
- ¼in Piecing Foot
- Narrow Edge Foot for IDT
- Invisible Zipper Foot
- Piping Foot
- Couching / Braiding Foot for IDT
- Open Toe Appliqué Foot for IDT
- Foot control
- Power cord
- Soft cover
- Edge guide
- Bobbins
- Needle pack
- Large spool cap
- Medium spool cap
- Small spool cap
- Thread net
- Felt pad
- Brush
- Seam ripper
- Screwdriver
- Multipurpose tool
- Stylus
- On-screen machine guidance
Model documentation and the standard packaging supplied for this NZ machine. Treat any extra table, bag or promotional accessory as included only when the live offer names it.
expression 710 instruction manual
Threading, bobbins, IDT, touchscreen features, buttonholes, quilting, stitch programming, maintenance and troubleshooting.
Open Instruction Manual (PDF)Keep the 710 up to date
Access the current expression 710 update file and official USB instructions from the manufacturer support centre.
Open Model SupportTalk with Direct Sewing
Discuss projects, the 710 versus 720, included package, delivery, demonstration options and current New Zealand warranty support.
Contact Direct SewingPFAFF expression 710 Special Edition FAQs
What kind of machine is the PFAFF expression 710 Special Edition?
It is a premium full-size computerised domestic sewing machine designed for garments, patchwork, quilting, home décor and creative stitchwork. It is not an embroidery machine or an industrial sewing machine.
What makes this the Special Edition?
The Special Edition combines exclusive styling with five bonus feet: Narrow Edge Foot for IDT, Invisible Zipper Foot, Piping Foot, Couching / Braiding Foot for IDT and Open Toe Appliqué Foot for IDT.
How many presser feet are included?
Thirteen presser feet are included: eight in the standard 710 package plus the five Special Edition feet. The package also includes the foot controller, soft cover, bobbins, needles and essential setup and care tools.
Does it include Original IDT?
Yes. PFAFF's integrated dual-feed system works with the lower feed teeth to help suitable upper and lower layers move together when an IDT-compatible foot is engaged.
How much sewing space does it have?
There is 250mm / 9.8 inches between the needle and the machine tower. This is valuable for quilts, coats, bags, curtains and other larger projects.
How many stitches does the expression 710 have?
The current official highlights and specification table list 247 built-in stitches. They include utility, stretch, quilting, buttonhole, decorative and creative choices up to 9mm wide.
Does it have built-in lettering?
Yes. It includes three sewing fonts that can be programmed into names, dates, labels and short messages. These are stitched lettering fonts, not hoop-embroidery fonts.
What is Creative Signature?
Creative Signature is PFAFF's group of stitch-customisation functions. On suitable stitches you can adjust tapering, position, mirror image, density and twin-needle settings, then build sequences for longer arrangements.
Does the 710 have Stitch Creator?
No. Stitch Creator—the point-by-point creation and editing of 9mm stitches—is a quilt expression 720 feature. The 710 can still adjust and sequence its extensive built-in stitch collection.
Does it automatically set the thread tension?
Yes. The machine automatically selects an appropriate upper-thread tension for the chosen stitch and settings. Always test speciality fabric and thread combinations on a project offcut.
Does it have an automatic needle threader?
It has a built-in assisted needle threader, not a one-touch fully automatic threading system. Follow the upper threading path and use the built-in lever as shown in the manual.
Can I sew without the foot controller?
Yes. Use start/stop for suitable sewing and control the maximum speed with the digital speed slider. The conventional foot controller is also included.
What does the automatic presser-foot lift do?
When the needle is set to stop down, the presser foot can raise immediately so the fabric can pivot or be repositioned. The 710 does not include the electronic knee lift supplied with the 720.
Can the expression 710 free-motion quilt?
Yes. A Sensormatic free-motion foot is included, and the feed teeth lower automatically for the supported free-motion setup. Use speed control, the correct needle and a well-supported quilt while developing the technique.
Is a quarter-inch piecing foot included?
Yes. The standard package includes a ¼in Piecing Foot for patchwork seam guidance.
Can it sew denim, canvas or bags?
It can handle many suitable domestic denim, canvas and bag-making projects with the correct needle, thread, stitch and speed. Level bulky seam transitions and never force material. Dense assemblies or continuous heavy production call for an appropriate industrial machine.
Can it sew knits?
Yes. Choose a suitable stretch stitch and fit the correct jersey or stretch needle. Some knit projects still benefit from an overlocker for specialised construction and finishing.
How does the 710 differ from the quilt expression 720?
Both have 250mm of space, Original IDT, colour screens and the five Special Edition feet. The 720 adds 428 stitches, four fonts, Stitch Creator, Maxi stitches up to 52mm, three free-motion modes, an electronic knee lift, a straight-stitch plate sensor and a larger standard accessory package.
Can the machine software be updated?
Yes. The official expression 710 support page provides the current update and USB instructions. Use only the correct official file and follow the manufacturer sequence carefully.
How large and heavy is the machine?
It measures approximately 50 x 22 x 31cm and weighs approximately 10.9kg. Plan a stable table and a safe lifting position.
Should I arrange a demonstration?
A demonstration is an excellent idea for a machine at this level. It lets you experience IDT, the colour screen, presser-foot lift, automatic tension and stitch controls, and compare the 710 directly with the 720 before deciding.
Give ambitious sewing room to grow
Premium PFAFF control, without paying for features you may never use.
Choose the expression 710 Special Edition when Original IDT, generous workspace, thoughtful automation and a strong creative package matter more than maximum stitch complexity.