PFAFF creative icon 2 Sewing & Embroidery Machine

$26,990.00

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PFAFF creative icon 2 | Flagship sewing + embroidery

See the result before you make the first stitch.

The PFAFF creative icon 2 is a flagship creative studio built around visible precision. Its projector places stitch previews, grids and embroidery guidance on the actual fabric. Its camera scans the hooped project onto the screen. Add the immense 360 x 350mm hoop, Enhanced Original IDT and a 10.1-inch touchscreen, and ambitious work becomes a guided, connected process rather than a leap of faith.

  • Built-in projector previews sewing stitches, grids, guidelines and embroidery placement directly on the project.
  • Camera-based hoop scanning brings the real hooped fabric onto the screen for confident positioning.
  • 873 embroidery designs and eight embroidery fonts provide exceptional scope before importing anything.
  • Four hoops are included—including the full 360 x 350mm creative Grand Dream Hoop.
  • 806 sewing stitches, six sewing fonts and Stitch Creator make it a complete flagship sewing machine too.
  • Enhanced Original IDT and ActivStitch combine controlled fabric feed with intelligent thread delivery.
PFAFF creative icon 2 flagship sewing and embroidery machineProjection • Camera • 360 x 350mm hoop
873built-in embroidery designs
806built-in sewing stitches
360 x 350mmlargest hoop included
310mmspace right of the needle
Who this flagship is made for

For makers whose ideas have outgrown ordinary limits

The creative icon 2 belongs in a serious creative space. It is designed for people who want large-format embroidery, exact visual placement, exceptional quilting room and deep stitch control—and who will genuinely use the technology that makes those things easier.

ART

Advanced embroiderers

Combine, resize, shape, recolour and precisely position large designs with projection, scanning and an expansive screen.

QUILT

Committed quilters

Use 310mm of space, powered dual feed, projected guides, the included quarter-inch foot and four free-motion modes.

STYLE

Garment creators

Construct with premium PFAFF feeding, then preview and place statement embroidery exactly where the design belongs.

STUDIO

Custom studios

Large hoops, repeatable placement, connected transfer and a broad design library suit high-value personalisation and small runs.

TECH

Creative technologists

Projection, camera scanning, AI foot recognition, connected software and voice-assistant capability bring digital planning into the room.

GROW

Long-term creative investment

Optional embellishment, specialty hoop, metal hoop and multi-function control accessories leave genuine room to expand.

Genuine PFAFF imagery

See the flagship working—not simply standing still

These official images show the scale, connectivity and project range that separate the creative icon 2 from an ordinary combination machine.

PFAFF creative icon 2 embroidering a large floral design in the Grand Dream Hoop
Statement-scale embroidery is standard

The 360 x 350mm Grand Dream Hoop is supplied with the machine, giving broad designs room to develop in one hooping.

PFAFF creative icon 2 connected wirelessly to embroidery software and mobile app
A connected design workflow

Move compatible designs between the machine and supported CREATIVATE software, cloud and mobile tools.

Circular quilting embroidery being stitched by the PFAFF creative icon 2
Automate detailed quilting motifs

Use built-in or compatible imported designs to place repeatable quilting and decorative work in the hoop.

Wide collection of decorative stitches sewn by the PFAFF creative icon 2
Creative sewing beyond embroidery

Explore utility, quilting, Maxi, ribbon, floating, radiant, stacking and lace-edge stitch techniques.

PFAFF creative icon 2 quilting a large colourful quilt
Give a large quilt room to move

The 310 x 140mm opening and Enhanced Original IDT support piecing, quilting and binding on a flagship scale.

Why it earns flagship status

Projection, camera vision and intelligent assistance work as one system

Each technology solves a different part of the creative process. The projector answers “where will it stitch?”. The camera answers “where is my fabric, seam or existing motif?”. AI recognition answers “is this included foot right for the selected stitch?”. Together they reduce setup uncertainty while leaving the creative decisions in your hands.

Project onto fabricPreview a stitch, line, grid or selected embroidery area on the physical project.
Scan into the screenLoad an image of the hooped fabric behind the design for visual positioning.
Fine-tune preciselyUse precise positioning to align a selected design point to the project.
Check the footRecognition helps confirm compatibility and attachment for included feet.
10.1inCustomisable capacitive colour touchscreen for editing, guidance and design management.
310 x 140mmExtra-large sewing opening for quilts, coats, bags and home-décor work.
Four included hoops120 x 120, 260 x 200, 360 x 260 and 360 x 350mm—no need to add the largest hoop separately.
Built-in projector displaying stitch guidance on fabric beneath the PFAFF creative icon 2
Built-in projector

Put the guide where the work is—on the fabric

The projector changes alignment from an on-screen estimate into a visible reference at the needle. Use it in sewing mode to preview a selected stitch or overlay adjustable grids and angled guidelines. In embroidery, project the selected part of a design onto the hooped fabric and use precise positioning for fine alignment.

  • Stitch Preview: see the selected sewing stitch in front of the needle before committing it to the fabric.
  • Grid + guidelines: overlay adjustable lines and grids for quilting, decorative rows, seam alignment and placement.
  • Embroidery Preview: project a selected portion of the design onto the hooped project to support placement and multiple hoopings.
  • Visibility control: choose a suitable projected colour so the guide stands out against the fabric.
Useful distinction: projection is a visual placement tool. It does not digitise artwork, measure seam allowances automatically or replace a placement test.
Hoop-scanning camera + precise positioning

Bring the real project onto the touchscreen

The built-in camera scans the hooped fabric and displays that image as a background in embroidery mode. You can position the design against real seams, prints, marks and earlier stitching, then use precise positioning for point-to-point alignment.

Scan the hoop

See the fabric, markings and existing work beneath the design on screen.

Preview colours

Judge how thread choices will sit against the actual project background.

Match hoopings

Use real reference points to continue borders and larger compositions.

Position precisely

Choose a design point and align it to the corresponding place on the fabric.

For the best result: hoop and stabilise carefully, make sure the camera has a clear view, then confirm design travel and placement before stitch-out.
Large floral embroidery positioned in a PFAFF creative icon 2 hoop
PFAFF creative icon 2 set up as a premium sewing and quilting machine
Flagship sewing—not embroidery with sewing added

Remove the embroidery unit and keep extraordinary space and control

The creative icon 2 is built to sew at the highest PFAFF level. Enhanced Original IDT has its own power source and a sensor that helps manage engagement, while ActivStitch regulates top-thread delivery for balanced results with suitable threads and techniques.

806 stitches

Utility, quilting, decorative, monogram, Maxi and seven exclusive PFAFF technique groups.

Six sewing fonts

Build lettering and sequences directly in sewing mode after current software updates.

Stitch Creator

Create a new 9mm stitch or edit individual points in a built-in stitch.

Stitch Repeat

Set the required number of stitch repetitions instead of counting each pattern manually.

Four free-motion modes

Choose the setting that matches compatible floating, spring, ruler and Dynamic Spring feet.

Large PFAFF bobbin

Hold more thread and reduce interruptions during long sewing or embroidery sessions.

Automatic essentials

Needle threading, thread snips, foot lift, feed-dog drop, needle up/down and separate bobbin winding.

Stable performance

Bright, even lighting, high electronic piercing power and an engineered base support controlled sewing.

Four hoops included

Start with the full flagship embroidery range in the box

Unlike machines that quote their largest supported area using an optional purchase, the creative icon 2 includes its 360 x 350mm creative Grand Dream Hoop as standard.

creative 120 Square Hoop120 x 120mm

For monograms, quilt labels, small motifs and projects that benefit from compact hooping.

creative Elite Hoop260 x 200mm

A versatile everyday field for garments, blocks, bags and layered compositions.

creative Supreme Hoop360 x 260mm

A generous format for wide motifs, borders, panels and substantial decorative work.

creative Grand Dream Hoop360 x 350mm

The full maximum embroidery area for large designs and statement work in one hooping.

CREATIVATE connected embroidery workflow with PFAFF creative icon 2
CREATIVATE connectivity + connected voice assistance

Move designs and guidance through the same creative ecosystem

The creative icon 2 is a CREATIVATE-enabled machine. Older product pages, firmware and screens may still say mySewnet; CREATIVATE confirms those enabled machines continue to work with its memberships and connected features.

  • Wireless design transfer: send compatible designs from supported software or cloud storage to the machine.
  • Connected updates: keep machine firmware current over Wi-Fi or use the official USB update route.
  • Live embroidery information: view compatible stitch-out progress and notifications on supported devices.
  • Software + library: use the free account level or choose current paid software/library features if they add value.
  • Voice-assistant capability: request supported help, stitch or design actions through compatible connected voice services.
Voice-control note: this is not an offline microphone built into the machine. It depends on compatible external devices/apps, Wi-Fi, accounts, languages and regional service availability. Core sewing and embroidery do not require voice control or a paid membership.
Optional PFAFF creative icon 2 Embellishment Attachment applying beads
Optional accessory—not includedcreative Embellishment Attachment capability

Add ribbon, yarn, cord or beads automatically—in every direction

The optional motorised creative Embellishment Attachment opens an unusual category of dimensional embroidery. It rotates as the machine stitches to guide suitable ribbon, yarn, cord or bead strings around curves and through complex paths.

This attachment is a reason to choose the creative icon 2 if experimental surface design belongs in your future—but it should never be presented as part of the standard carton. The optional Multi-Function Foot Control, specialty hoops and luxe transport cases are also separate unless a current Direct Sewing promotion explicitly includes them.

creative icon 2 or creative expression 750?

Both are exceptional—the icon 2 removes the remaining flagship compromises

The creative expression 750 offers a newer, more compact route into premium PFAFF sewing and embroidery. The creative icon 2 is the choice when projector placement, maximum workspace, the full-size included hoop and the deepest flagship platform justify the extra scale and investment.

Feature creative expression 750 creative icon 2
Position in range Premium sewing + embroidery Flagship sewing + embroidery studio
Sewing stitches 730 806
Embroidery designs 638 873
Screen 8in colour capacitive 10.1in colour capacitive
Sewing opening 250mm to right of needle 310 x 140mm
Fabric feed Original IDT with sensor Enhanced powered Original IDT with sensor
Sewing guidance Adjustable laser line Projected stitch preview, lines and grids
Hooped-fabric view Camera hoop scanning Camera hoop scanning
Embroidery projection onto fabric No Yes
Included hoops 3: 360 x 200, 260 x 200, 120 x 120mm 4: 360 x 350, 360 x 260, 260 x 200, 120 x 120mm
Maximum embroidery area 360 x 350mm with optional Grand Dream Hoop 360 x 350mm Grand Dream Hoop included
ActivStitch Yes Yes
Voice-assistant capability No dedicated feature Yes, with compatible connected service
Embellishment Attachment Not the featured compatible platform Compatible optional motorised attachment
Best choice when… You want premium PFAFF sewing and large embroidery in a more compact platform You want projection, maximum space, the full included hoop range and flagship creative depth
Creative range

One platform for construction, quilting and extraordinary surface design

Large embroidery

Create statement motifs and broad panels in the included 360 x 350mm hoop.

Quilts

Piece with powered IDT, project alignment guides and automate blocks, motifs and labels.

Garments

Sew refined construction, then project and place embroidery on panels, pockets and collars.

Bags + décor

Combine practical construction, decorative stitches and personalised hoop embroidery.

Multi-hooping

Use camera scanning, projection and precise positioning to continue larger compositions.

Ribbon stitches

Explore single, double and triple-ribbon sewing techniques built into the stitch library.

Dimensional effects

Add the optional attachment for automated beads, yarn, cord and ribbon embroidery.

Monograms

Use eight embroidery fonts and six sewing fonts for personalisation at different scales.

Original stitches

Build or edit 9mm sewing stitches point by point with Stitch Creator.

Small runs

Repeat high-value custom work with careful stabilising, testing and workflow control.

Specifications

PFAFF creative icon 2 at a glance

Machine type Flagship computerised domestic sewing, quilting and embroidery machine
Manufacturer SKU / reference 300128001; confirm against the NZ distributor inventory record
Built-in sewing stitches 806
Sewing fonts 6 with current software; older structured product pages may show 2
Maximum standard stitch width 9mm; Maxi stitches use side motion for wider decorative effects
Needle positions 37
Sewing space Approximately 310 x 140mm / 12.2 x 5.5in
Maximum sewing speed Up to 1,050 stitches per minute
Feed system Enhanced powered Original IDT with sensor and compatible presser feet
Screen 10.1in / 257mm capacitive colour touchscreen with customisable interface
Projection Sewing stitch preview, adjustable grids/guides and embroidery placement preview on fabric
Camera Hoop scanning displays the real hooped fabric as the on-screen background
Presser-foot recognition AI compatibility and attachment guidance for included feet
Built-in embroidery designs 873
Embroidery fonts 8
Maximum embroidery area 360 x 350mm; creative Grand Dream Hoop included
Other included hoops 360 x 260mm, 260 x 200mm and 120 x 120mm
Embroidery positioning Projection, hoop scanning and precise positioning
Embroidery thread control Patented ActivStitch technology plus automatic tension
Jump-stitch cutting Automatic cutting for compatible designs and settings
Connectivity 2.4GHz Wi-Fi, USB and CREATIVATE compatibility; older machine material may say mySewnet
Voice control Supported through compatible connected voice-assistant service/device, account and regional availability
Automatic functions Needle threading, Auto Snip, presser-foot lift, feed-dog drop, needle up/down and self-adjusting tension
Additional controls Start/stop, speed slider, electronic knee lift, thread sensors, straight-stitch plate sensor, separate bobbin motor and Smart Save
Creative functions Stitch Creator, Stitch Repeat, sequencing, tapering, mirroring, side motion, Shape Creator, exclusive stitch techniques and on-screen embroidery editing
Free-motion modes Four settings for appropriate compatible foot types
Approximate machine dimensions 590 x 220 x 400mm (length x width x height)
Approximate net weight Machine body 14.5kg; embroidery unit 4.1kg
Barcode shown by manufacturer 7393033111823; confirm the local NZ inventory record
Standard included package

A flagship starting package for sewing, quilting and embroidery

PFAFF supplies the full embroidery unit, four hoops, a broad presser-foot set and the core tools for daily use. Confirm the current NZ carton and any live Direct Sewing bonuses before publication.

Embroidery system
  • Embroidery unit
  • creative Grand Dream Hoop 360 x 350mm
  • creative Supreme Hoop 360 x 260mm
  • creative Elite Hoop 260 x 200mm
  • creative 120 Square Hoop 120 x 120mm
  • 16 hoop clips
IDT sewing feet
  • Standard Presser Foot 0A
  • Fancy Stitch Foot 1A
  • Blindhem Foot 3
  • Zipper Foot 4
  • ¼in Quilting Foot
  • Bi-Level Guide Foot
Specialist feet
  • Fancy Stitch Foot 2A
  • Sensormatic Buttonhole Foot 5A
  • Manual Buttonhole Foot 5M
  • Embroidery / Sensormatic Free-Motion Foot 6A
  • Dynamic Spring Foot 6D
  • Maxi Stitch Foot 8
Quilting + straight stitch
  • Straight-stitch needle plate
  • Black straight-stitch bobbin case
  • Electronic knee lift
  • Edge / quilting guide
Thread handling
  • Nine bobbins
  • Four thread nets
  • Two thread-cone holders
  • Large spool holder
  • Six spool caps
  • Needle pack
Care + setup
  • Screwdriver
  • Seam ripper
  • Brush
  • Multipurpose tool / button reed
  • Foot control
  • Power cord appropriate to NZ stock
Guidance + protection
  • creative icon 2 sampler book
  • Complimentary software download entitlement listed by PFAFF
  • Embroidery-unit luggage-style bag with packing insert
  • Soft machine cover
Separate unless promoted
  • creative Embellishment Attachment
  • Multi-Function Foot Control
  • Luxe machine/accessory cases
  • Extension table
  • Metal, endless and specialty hoops
  • Paid CREATIVATE membership tiers
Complete operating guide

creative icon 2 manual

Setup, threading, sewing, projection, camera scanning, embroidery editing, voice setup, connectivity, maintenance and troubleshooting.

Open Official Manual (PDF)
Updates + firmware

Official machine support

Find current release notes, firmware downloads and the official USB update procedure for the creative icon 2.

Open Machine Support
Current product reference

Explore PFAFF's official overview

Review the flagship feature story, standard included package and current manufacturer specification.

Open Official Product Page
A flagship deserves a demonstration

Talk with Direct Sewing

Discuss your projects, delivery, setup, training, accessories, current package and New Zealand support.

Contact Direct Sewing
Frequently asked questions

PFAFF creative icon 2 FAQs

What kind of machine is the PFAFF creative icon 2?

It is PFAFF's flagship computerised domestic sewing, quilting and embroidery machine. It combines a 310mm sewing space, Enhanced Original IDT and 806 stitches with projection, camera-based hoop scanning, 873 embroidery designs and four included hoops.

What does the built-in projector do?

In sewing mode it can project the selected stitch, adjustable guidelines and grids onto the fabric. In embroidery mode it can project a selected portion of the design onto the hooped project to help with placement and matching.

What does the built-in camera do?

The camera scans the hooped fabric and displays the result as a background on the touchscreen. You can then position the embroidery against real seams, prints, marks or earlier stitching.

Are the camera and projector the same thing?

No. The camera brings an image of the hooped fabric onto the screen. The projector puts visible stitches, grids, guides or embroidery placement information onto the physical fabric. The two systems complement one another.

What is the maximum embroidery area?

The maximum embroidery area is 360 x 350mm using the creative Grand Dream Hoop. That hoop is included with the creative icon 2 as part of PFAFF's standard package.

Which embroidery hoops are included?

Four hoops are included: creative Grand Dream 360 x 350mm, creative Supreme 360 x 260mm, creative Elite 260 x 200mm and creative 120 Square 120 x 120mm, plus 16 hoop clips.

How many embroidery designs and fonts are built in?

The machine includes 873 embroidery designs and eight embroidery fonts. The supplied sampler book helps you browse the built-in collection and the techniques represented.

Can I import my own embroidery designs?

Yes. Compatible multi-format designs can be transferred by USB or supported CREATIVATE workflows. The design still needs to use a supported format and fit the selected hoop and embroidery field.

Does it include full digitising software?

PFAFF lists a complimentary PC/Mac embroidery-software download with the standard package, but software names, tiers and activation entitlements can change. Confirm the current NZ entitlement before promising full digitising functions or a paid membership period.

What is precise positioning?

Precise positioning lets you align a selected point in the embroidery design to a selected point on the project. It is valuable for matching a seam, continuing a border or aligning multiple hoopings.

Does it cut embroidery jump stitches automatically?

Yes. Automatic jump-stitch trimming is available for compatible embroidery designs and settings. Some specialty techniques or design files can still require manual thread handling.

What is ActivStitch technology?

ActivStitch uses sensors and machine settings to regulate the amount of top thread delivered as stitches form. It is especially helpful with suitable decorative and specialty threads, but correct threading, needle, bobbin, stabiliser and testing still matter.

What is Enhanced Original IDT?

It is PFAFF's integrated dual-feed system with its own power source. With a compatible IDT foot engaged, it coordinates fabric movement from above with the feed teeth below. A sensor helps advise when the system should be engaged or disengaged.

How many sewing stitches and fonts are included?

The current creative-line specification lists 806 sewing stitches and six sewing fonts with current software. Some older regional product tables still display two fonts; keep the machine firmware current before comparing the menus.

What is Stitch Creator?

Stitch Creator lets you create a new 9mm sewing stitch or edit individual points in a built-in stitch. It is for sewing-machine stitches; it is different from digitising a hooped embroidery file.

What does Stitch Repeat do?

Stitch Repeat lets you set how many times a stitch pattern will sew so the result fits a planned space. It removes the need to count every completed repeat manually.

What does AI presser-foot recognition do?

The machine can identify included presser feet, advise whether the attached foot is compatible with the selected stitch and warn if the foot is attached incorrectly. Do not assume every optional or third-party foot will be recognised.

Does the creative icon 2 support voice control?

Yes, through compatible connected voice-assistant services and devices. It requires Wi-Fi, account/app setup, a supported language and regional service availability. The machine does not depend on voice control for normal sewing or embroidery.

What happened to mySewnet?

The connected ecosystem is now marketed as CREATIVATE. The creative icon 2 and its older documentation may still show mySewnet branding, but CREATIVATE confirms that mySewnet-enabled machines remain compatible with current CREATIVATE memberships and features.

Does CREATIVATE require a paid subscription?

No paid subscription is needed for ordinary machine operation or the built-in designs. CREATIVATE offers a free account level plus paid memberships and software options that unlock additional library content and tools. Current plans can change.

Can I use USB instead of Wi-Fi?

Yes. USB provides an alternative route for compatible design files and the official firmware-update process. Connected cloud, app and voice features require the relevant Wi-Fi service.

Is the creative Embellishment Attachment included?

No. The motorised creative Embellishment Attachment is a compatible optional accessory. It can guide suitable beads, ribbon, cord or yarn while the machine stitches, but it must be purchased separately unless a promotion explicitly includes it.

Is the Multi-Function Foot Control included?

PFAFF's standard package lists the regular foot control. The programmable Multi-Function Foot Control is a separate compatible accessory unless the current Direct Sewing offer explicitly includes it.

Is it a good quilting machine?

Yes. It has a 310 x 140mm sewing opening, Enhanced Original IDT, projected grids and guides, 37 needle positions, four free-motion modes, a quarter-inch foot, straight-stitch plate and electronic knee lift.

Can I free-motion quilt?

Yes. Choose the machine's free-motion setting that matches the attached compatible floating, spring, ruler or Dynamic Spring foot. Disengage IDT and follow the screen/manual guidance for the selected setup.

Does it have an automatic needle threader and thread cutter?

Yes. It has automatic needle threading and Auto Snip for cutting top and bobbin threads in suitable sewing and embroidery situations. Specialty techniques may still require manual handling.

Can I wind a bobbin while the machine stays threaded?

Yes. The separate bobbin-winding motor allows winding from a second spool without unthreading the needle setup. Follow the correct path and bobbin type shown in the manual.

Can it sew denim, canvas or bag layers?

It can handle many suitable domestic denim, canvas and bag-making projects with the correct needle, thread, foot and speed. Support the work and never force dense transitions. Very heavy continuous production requires an appropriate industrial machine.

Can I use it for a personalisation business?

It is a powerful premium domestic platform for carefully planned custom work and small runs. Output depends on design quality, hooping, stabilising, workflow and maintenance. For continuous production, compare a dedicated multi-needle or commercial embroidery system.

How large and heavy is the machine?

The machine body is approximately 590 x 220 x 400mm and 14.5kg; the embroidery unit is approximately 4.1kg. Allow considerably more table area for the attached unit and moving Grand Dream Hoop.

Does the machine need regular software updates?

PFAFF releases firmware updates that can improve features and compatibility. Use the official support page and follow the Wi-Fi or USB procedure carefully. Do not interrupt power while an update is installing.

Should I arrange a demonstration before buying?

Absolutely. A flagship demonstration lets you experience projection, hoop scanning, precise positioning, the large screen, IDT, ActivStitch and the embroidery unit, then discuss training, delivery, the exact NZ package and support with Direct Sewing.

PFAFF's flagship creative studio

Project the idea. See the placement. Stitch without compromise.

Choose the creative icon 2 when visible precision, maximum PFAFF space and a complete large-hoop embroidery platform are not luxuries—they are how you want to create.