The maker’s edit · ByAnnie in New Zealand
Your fabric.
Your next favourite bag.
Turn the print you’ve been saving into something you’ll reach for every day. Discover ByAnnie patterns, the supplies that bring them to life, and the small details that make a beautiful bag work.

Some fabric is too good to leave folded on a shelf. You take it out, admire the colours, imagine the possibilities—and put it away until the right project comes along.
A handmade bag gives that fabric a life beyond the sewing room. It comes to your next class, keeps the little things together in your suitcase, or sits beside your machine with your favourite tools within reach.
That is where ByAnnie gets interesting. Look past the lovely prints and you’ll find designs that consider how a bag actually works: how far it opens, where its pockets sit, how you carry it, and what helps it hold its shape.
Shopping for ByAnnie in NZ? At Direct Sewing, you can explore ByAnnie printed patterns and bag-making supplies, including Soft and Stable foam, handbag zips, mesh, clear vinyl, fold-over elastic and hardware. Choose your pattern first, then match its supply list to the right packs and fittings.
What makes ByAnnie worth exploring?
ByAnnie brings together sewing patterns, specialist materials and teaching resources. Designer Annie Unrein has been designing patterns and teaching since 2000, and the range gives makers a way to turn familiar cutting, quilting and stitching skills into useful three-dimensional projects.
There is plenty of room to make a design your own. Use a bold print for the outside and a bright lining that makes small items easy to see. Choose a zip that blends in, or let it become the most playful detail on the bag.
The useful starting point is always the same: what would you love this bag to do? Begin there, and the pattern choices become much easier.
A pouch for the little things.
A bag for the bigger plans.
Think about what you carry, where you use it, and how you want to reach inside. These ByAnnie patterns give you very different answers.

Clam Up: small bags with plenty of possibility
Cables in one. Sewing notions in another. Cosmetics ready for a night away. Clam Up includes five pouch sizes, with wide openings and side panels that help keep the contents inside.
The empty pouches nest together, and the pattern offers quilted or unquilted options. Make one in a favourite print, then use coordinating fabrics for a set that belongs together without looking identical.
Meet Clam Up →
From bag to worktableFlipping Out
Zip it up to travel, then fold down the top to create an upright holder. Two sizes and interior mesh pockets make this an appealing option for organising pencils or sewing tools.
Picture it: arrive at class, unzip your case, and have the tools you need standing ready beside you.
Explore Flipping Out →
A place beside your machineCatch All Caddy 2.0
An open caddy with exterior pockets, expanding interior dividers and padded handles. It finishes at 7 × 13½ × 6½ inches—approximately 17.8 × 34.3 × 16.5cm.
Picture it: your current project’s essentials together, ready to move from the sewing table to the cutting bench.
Explore Catch All Caddy →
For a weekend awayGet Out of Town Duffle 2.1
A full-length top zip, pockets inside and out, grab handles and an adjustable padded carrying strap. The finished size is 10 × 16 × 7 inches—approximately 25.4 × 40.6 × 17.8cm.
Picture it: a weekend bag in a print you love, with smaller handmade pouches keeping the contents organised.
Explore the duffle pattern →Four more directions to take your sewing
Drop Zone makes zipped pouches that open into shallow trays. Choose it when you want small supplies spread out and visible while you work.
Two Little Totes offers two compact tote sizes with shoulder handles, pockets and a zipped top that lies flat when open. Think everyday carrying with easy access.
Back At Ya 2.1 is a compact backpack purse with adjustable straps and several pocket types. It is worth exploring when you want your hands free and small essentials organised.
Payday combines card storage, zipped compartments and a magnetic fold-over flap in a wallet purse. The optional detachable strap offers more ways to carry it, and construction does not require quilting or binding.
The material you don’t see can change the whole bag.
A beautiful print gets your attention. The structure underneath helps decide whether the finished project feels like a soft pouch, a shaped organiser or a bag that keeps its form.
What is Soft and Stable?
ByAnnie Soft and Stable is a lightweight, sew-in foam stabiliser for bags and other sewn projects. It adds soft structure and cushioning while remaining flexible.
The foam sold at Direct Sewing is approximately 4.5mm thick, with polyester foam and polyester fabric on both sides. It is available in black and white.
It is sewn into the project. Quilt the fabric to it or secure it as your pattern directs; it is not a fusible iron-on product.
Shop Soft and Stable →
Foam, batting or interfacing?
Batting gives quilted work loft and softness. Soft and Stable is designed to give a bag body and shape retention. Fabric interfacing supports individual components according to the design. They have different jobs, so if a pattern specifies foam and interfacing, check where each belongs.
ByAnnie explains that Soft and Stable’s textured surface helps hold fabric against the foam, making unquilted construction possible in suitable projects. Follow the method for your design. Read ByAnnie’s guide to Soft and Stable.
Choose the pack by the pieces you need to cut
The largest panel matters as much as the total amount. Four smaller panels give you different cutting possibilities from one continuous piece.
| Soft and Stable pack | What’s inside | Approximate metric size |
|---|---|---|
| 18 × 58 inches | One continuous piece | 45.7 × 147.3cm |
| 36 × 58 inches | One continuous piece | 91.4 × 147.3cm |
| 72 × 58 inches | One continuous piece | 182.9 × 147.3cm |
| Four-piece Project Pack | Four separate 13½ × 18½ inch panels | Each 34.3 × 47.0cm |
Metric measurements are rounded for shopping comparisons. Use the pattern’s original measurements for cutting.
A good bag is a collection of thoughtful little decisions.
The zip you reach for. The pocket you can see into. The strap that adjusts to suit you. Get these details right and the finished bag becomes a pleasure to use.

Start with the opening
Direct Sewing’s 30-inch ByAnnie handbag zipper has a flexible #4.5 nylon coil, wide tape and two matching slides. It measures 76.2cm long.
Wide tape gives you room to position and stitch the zip. Two slides provide different opening possibilities in projects designed to use them.
Match the length and style to your pattern. A nylon-coil zip can be shortened when the instructions allow, but the cut ends must be secured so the slides cannot come off. One zipper length will not suit every bag.
Mesh or vinyl? Think about what goes in the pocket.
Mesh gives you a soft, slightly stretchy pocket with visibility. Clear vinyl gives you a smooth, continuous window into the contents. Both can make organisation easier; the pattern and intended use determine which makes sense.

Mesh: a little give, a clearer view
Useful for internal pockets and organisers where some flexibility helps. ByAnnie’s polyester mesh has a coating that reduces slipping during cutting and sewing.
Each pack contains an 18 × 54 inch piece, approximately 45.7 × 137.2cm. Avoid stretching it unintentionally as you work.
Choose your mesh colour →
Vinyl: see exactly what’s inside
A useful material for clear pockets and storage windows. Direct Sewing’s pack is a 16 × 54 inch piece, approximately 40.6 × 137.2cm, with removable paper backing.
Use clips where practical: pins and stitching leave holes. Test an offcut first, and consider a compatible non-stick foot if the vinyl sticks as it feeds.
Explore clear vinyl →ByAnnie shares further advice in its guide to sewing mesh and vinyl pockets. The right handling technique can make an unfamiliar material much easier to work with.
Finish the pocket with fold-over elastic
ByAnnie fold-over elastic wraps around a raw edge for a neat, flexible finish. It has a centre crease to help with folding and is particularly useful on mesh pocket openings.
Direct Sewing’s packs contain 2 yards—approximately 1.83 metres—of elastic measuring 20mm wide before folding. Let it relax before measuring, and stretch it only when your pattern tells you to. Too much tension can gather an edge you wanted to keep flat.
Choose hardware by fit before finish
Rings provide attachment points, swivel hooks allow suitable straps to detach, and sliders or adjusters help control strap length. Buckles and magnets provide different closure options. Choose the function your pattern specifies, then check the size and quantity.

The best colour combination is the one you can’t wait to sew.
Before cutting anything, put the main fabric, lining, zip and pocket materials together. This is where a collection of supplies starts to look like your bag.
Choose one fabric to lead the design. It might be a lively floral, a graphic print or a beautiful solid. Then decide whether the other components should echo it or create a little contrast.
For a coordinated interior, choose matching mesh and fold-over elastic. For pockets you can spot at a glance, give their edges a contrasting colour. A lighter lining can help dark tools and cables stand out.
Print scale matters. A large motif needs a panel big enough to show it, while a small repeat is easier to use across narrow handles or binding. If you want to centre a motif, allow extra fabric for positioning it.
Check direction, too. A panel that wraps around a bag may put a directional print upside down on one side unless the pattern gives you another arrangement. Follow the recommended fabric type: a heavier substitution can add considerable bulk at folded edges and seam intersections.
Choose the fabric you love.
Plan the details you’ll love using.
Set yourself up for a satisfying sew.
A little preparation gives you more time to enjoy the making. Work through these steps before your project becomes a pile of nearly identical rectangles.
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Read the pattern all the way through.
Confirm the edition, project size and optional features. Note which steps happen before cutting, and check ByAnnie’s pattern corrections for anything relevant to your copy. Keep supporting videos matched to the same edition.
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Build the shopping list around your project.
Record the fabric, stabiliser, interfacing, pocket materials, zips, straps and hardware your chosen design requires. Note dimensions and pack quantities. A complete list makes it easier to use what you already own and see what is missing.
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Test the layers together.
Sew offcuts of the fabric, foam and any binding you will use. Include a bulky join if your project has one. ByAnnie recommends a 90/14 topstitch needle for its projects and says Soft and Stable does not require a special machine. Use that as a starting point alongside your machine’s guidance, then check stitch formation and feeding. See the manufacturer’s advice.
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Cut in sequence and label as you go.
Some pieces are cut from panels after quilting and trimming. Follow the sequence rather than cutting everything to its final size immediately. If your pattern uses inches, an inch-marked ruler avoids repeated conversions and rounding.
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Give the awkward layers a helping hand.
ByAnnie basting tape can hold components in place before stitching. The Stiletto & Pressing Tool helps guide fabric and press small folds. Check zip direction, pocket placement and strap routing while each component is still easy to reach.
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Check how it works as you assemble it.
Follow the reinforcement instructions, keep the bag supported as you sew, and check closures at the appropriate stages. Once it is finished, try it with the contents you planned. That experience will help you choose the details for your next version.
Before you start: ByAnnie FAQs
Where can I buy ByAnnie patterns and supplies in New Zealand?
Direct Sewing’s ByAnnie collection includes printed patterns, Soft and Stable, handbag zips, mesh, vinyl, fold-over elastic, hardware and tools. Check each listing for current pack details, colour options and availability.
Are these paper patterns or digital downloads?
The featured Direct Sewing pattern listings are physical printed paper patterns. They provide instructions for making the projects shown. The finished bag and its materials are not included.
Is Soft and Stable fusible?
No. ByAnnie Soft and Stable is a sew-in foam stabiliser. Attach fabric by quilting or stitching as your pattern directs. Some designs use unquilted construction; follow the method specified for your project.
Do I need an industrial sewing machine?
Soft and Stable itself does not require a special machine, according to ByAnnie. The complete project may include several layers at seams and binding, so test your actual materials, use suitable settings and work within your machine’s capabilities.
Can I wash a bag made with Soft and Stable?
Soft and Stable itself is machine washable and dryer safe. A finished bag’s care also depends on its fabrics, hardware and other materials. Follow the care requirements of the most sensitive component.
Does every pattern include video help?
Selected patterns have Add-on Videos that support particular construction steps. They complement the written instructions. Check the specific pattern and packaging for video access or an included coupon; it should not be assumed for every pattern. Learn about ByAnnie Add-on Videos.
Will ordering two packs give me one continuous length?
The foam, mesh and elastic listings discussed here are packaged units. Multiple quantities supply separate packs. Check each pack’s dimensions against your largest required piece before ordering.
How do I choose my first ByAnnie pattern?
Choose a project you want to use, then review the techniques it needs. If you already sew accurate seams and want to practise zips and shaping, Clam Up is one option to explore. For a first-ever sewing project, learn basic cutting and stitching before taking on a detailed bag.
Bring that fabric out again
There’s a bag in your next piece of fabric.
A pouch for a friend. A caddy for your creative corner. A weekend bag that could only be yours. Choose the project that makes you want to sit down and sew.
Explore ByAnnie at Direct Sewing →