Direct Sewing Opens One of New Zealand’s Largest Sewing Machine & Craft Super Stores in Auckland
Direct Sewing Machines & Supplies is proud to announce the opening of our brand new super showroom, retail store and service centre in Henderson, Auckland.
This purpose-built space brings together one of the largest ranges of sewing machines, threads, haberdashery, knitting yarns and craft supplies in New Zealand all under one roof.
Whether you are a home sewer, fashion student, quilter, alterations specialist or running a full production business, this new showroom has been designed for you.
A Complete Sewing Destination in Auckland
Our new Henderson location is more than just a sewing shop.
It is a full sewing and textile hub for New Zealand makers.
Inside the showroom you will find:
- Over 100 different sewing machines & overlockers
- Over 500 colours of all-purpose sewing thread
- Over 60 colours of upholstery & heavy-duty thread
- Over 40 zip colours available in store
- A wide range of sewing machine accessories across leading brands
- A large selection of pattern making tools and equipment
- A growing knitting and yarn department
This is one of the most comprehensive sewing retail experiences available in NZ.
Over 100 Sewing Machines & Overlockers on Display
We have curated one of the most extensive sewing machine displays in New Zealand.
Customers can view, compare and test machines from leading global brands including:
- Brother sewing machines
- Singer sewing machines
- Janome sewing machines
- Elna sewing machines
- Pfaff sewing machines
- Husqvarna Viking sewing machines
- Juki industrial machines & Juki Domestic Sewing Machines
- Jack industrial machines
- Zoje Sewing Machines
- and more
From beginner-friendly domestic machines to advanced embroidery systems and full industrial setups, our range is designed to support every stage of your sewing journey.
Our experienced team is available in-store to provide hands-on demonstrations, advice and guidance, ensuring you choose the right machine for your needs.
Massive Thread Range – Over 500 Colours Available
Finding the right thread has never been easier.
Our showroom features over 500 colours of all-purpose sewing thread, along with a wide range of specialist threads including:
- Overlocker thread
- Upholstery and bonded thread (60+ colours)
- Heavy-duty industrial thread
- Quilting and embroidery threads
Whether you are colour matching garments or working on heavy-duty projects, we stock one of the most extensive thread ranges in Auckland.
Zips, Haberdashery & Sewing Accessories
We have significantly expanded our haberdashery department to ensure you can get everything you need in one visit.
- Over 40 zip colours available
- Sewing machine feet and attachments
- Needles, scissors and cutting tools
- Rulers, cutting mats and measuring tools
- Essential accessories for both domestic and industrial sewing
This makes Direct Sewing a true one-stop sewing shop in Auckland.
Pattern Making Tools for Students & Professionals
We proudly support fashion students, designers and pattern makers across New Zealand.
Our range includes:
- Pattern rulers and grading tools
- Marking tools and tracing supplies
- Measuring equipment
- Professional pattern making accessories
Whether you are studying or working in the industry, you will find the tools you need in-store.
Expanded Knitting & Yarn Range
We have also expanded into knitting, bringing premium yarns and trusted brands into our showroom.
Featuring:
- Rowan luxury yarns
- Broadway yarns
- KnitPro knitting needles
- Prym knitting accessories
- Clover knitting tools
This growing department supports both beginner knitters and experienced makers looking for quality materials.
Built for the New Zealand Sewing Community
This new showroom reflects our long-term commitment to the NZ sewing industry.
We proudly work with:
- Fashion schools and students
- Home sewers and hobbyists
- Small businesses and makers
- Industrial and commercial operators
Our goal is to create a space where people can learn, explore, and grow their skills with the right tools and support.
Visit Our New Showroom
Direct Sewing Machines & Supplies
📍 138 Railside Ave, Henderson, Auckland
🕒 Monday to Friday: 8:00am – 4:30pm
🕒 Saturday: 10:00am – 1:00pm
Your New Home for Sewing in New Zealand
If you are searching for:
- sewing machines Auckland
- sewing machine shop NZ
- industrial sewing machines NZ
- sewing thread NZ
- zips and sewing supplies
- knitting yarn Auckland
You will find everything you need at Direct Sewing.
Come in and experience one of New Zealand’s largest sewing showrooms for yourself.