ChiaoGoo Has Arrived at Direct Sewing Machines & Supplies
One of the World's Most Trusted Knitting Needle Brands Is Now Available in New Zealand
If you've spent any time in knitting groups, online forums, Facebook communities, Reddit threads or knitting podcasts over the past few years, you've probably noticed one brand being recommended time and time again.
ChiaoGoo.
For many knitters, ChiaoGoo isn't simply another knitting needle brand—it's the brand they aspire to own.
Renowned for precision engineering, exceptionally smooth joins, flexible memory-free cables and industry-leading interchangeable needle systems, ChiaoGoo has earned a devoted following among knitters of all skill levels. It's not uncommon to hear knitters say that once they try ChiaoGoo, they never want to use anything else.
That's why we're excited to announce that ChiaoGoo knitting needles, interchangeable needle sets, circular needles, cables and accessories are now available at Direct Sewing Machines & Supplies.
Shop ChiaoGoo: https://www.directsewing.co.nz/collections/all/chiaogoo
Why Do Knitters Love ChiaoGoo?
The knitting world is filled with excellent brands.
KnitPro.
Addi.
Clover.
Prym.
Lykke.
Each has its loyal fans, yet ChiaoGoo consistently appears at the top of conversations about the best knitting needles available today.
So what makes ChiaoGoo stand out?
The answer lies in the details.
The Famous Red Cables
Ask a ChiaoGoo enthusiast what they love most about the brand and there's a good chance they'll mention the cables first.
ChiaoGoo's signature red cables have become legendary for their flexibility, durability and resistance to twisting or kinking. Unlike many traditional circular needles, they don't coil up or fight against your project.
The result is a smoother, more enjoyable knitting experience—particularly for larger projects, magic loop knitting, garments, shawls and socks.

Precision Stainless Steel Needle Tips
ChiaoGoo's stainless steel needle tips are celebrated for their smooth finish and precisely tapered points.
Many knitters find they offer the ideal balance between sharpness and comfort:
- Sharp enough for lace knitting and intricate stitch work
- Smooth enough for effortless stitch movement
- Comfortable enough for long knitting sessions
Whether you're working with fine yarns or tackling detailed patterns, ChiaoGoo needles help make every stitch feel more precise.

Exceptionally Smooth Joins
Few things are more frustrating than yarn catching where the needle meets the cable.
One of ChiaoGoo's standout features is the quality of its joins. The transition between needle tip and cable is remarkably smooth, allowing stitches to glide effortlessly without snagging.
It's a small detail that makes a noticeable difference, especially on larger or more complex projects.

ChiaoGoo Interchangeable Needles: A System Designed for Flexibility
For many knitters, the ChiaoGoo TWIST interchangeable system is the highlight of the entire range.
Rather than purchasing multiple fixed circular needles in different lengths and sizes, interchangeable systems allow you to combine needle tips and cables to create exactly what your project requires.
Benefits include:
- Fewer needles to store and organise
- Greater flexibility across projects
- Easy customisation of needle lengths
- Long-term value and cost savings
- Ideal for garment knitting
- Perfect for shawls, socks, hats and sweaters
It's easy to see why the TWIST system has become a favourite among knitters around the world.

Perfect for Every Type of Knitting
Whether you're creating:
- Socks
- Sweaters
- Cardigans
- Blankets
- Shawls
- Baby garments
- Lace projects
- Colourwork designs
- Hats
- Scarves
There's a ChiaoGoo needle solution designed to suit your needs.
From fixed circular needles and interchangeable sets to Shorties, Double Pointed Needles (DPNs), cables and accessories, ChiaoGoo offers one of the most comprehensive knitting needle ranges available today.
A Brand Built by Knitters, for Knitters
ChiaoGoo combines traditional craftsmanship with modern manufacturing expertise.
Since the 1980s, the company has grown into one of the most respected names in the global knitting industry, trusted by knitters throughout Europe, North America, Australia and New Zealand.
What sets ChiaoGoo apart is its attention to the details that knitters notice every day:
- Flexible, reliable cables
- Well-balanced needle tips
- Smooth joins
- Clearly marked sizes
- Secure interchangeable connections
These thoughtful design features are what transform good knitting tools into great ones.

Why We Chose ChiaoGoo
At Direct Sewing Machines & Supplies, we're committed to bringing New Zealand knitters access to some of the world's best knitting brands.
As our knitting and crochet department continues to grow, adding ChiaoGoo was a natural next step alongside trusted names such as KnitPro, Clover, Rowan, Crucci, Sirdar and Broadway Yarns.
We've listened to customer requests.
We've seen the growing demand.
And we've noticed just how often experienced knitters recommend ChiaoGoo to others.
Simply put, it's a brand that has earned its reputation.
Shop ChiaoGoo in New Zealand
Whether you're purchasing your first premium circular knitting needle or investing in a complete interchangeable system, we're excited to help you discover what makes ChiaoGoo so highly regarded.
Browse our growing ChiaoGoo collection online or visit our Auckland superstore to explore the range in person.
Just be warned—many knitters start with one pair and quickly find themselves wanting more.
Explore the ChiaoGoo Range at Direct Sewing Machines & Supplies
From TWIST interchangeable needle sets and Red Lace circular needles to cables, accessories and knitting essentials, discover why ChiaoGoo has become one of the most respected names in knitting worldwide.
Your next favourite knitting needle could be waiting for you.
Shop ChiaoGoo: https://www.directsewing.co.nz/collections/all/chiaogoo
